Women over 40 beauty, Skincare, Fashion, Fitness and Lifestyle

GH Sept Cover

Want to see what nearly 1,000 real women volunteers think of anti-aging products?  Well,  over an 11 month scientific study that involved almost 1,000 real women volunteers2,000 questionnaires, more than 25,000 lab measurements in the Good Housekeeping Research Institute, a team of chemists and scientists, and an advisory board of top dermatologists, these are the results that they found.



After vetting about 350 lotions and potions, from moisturizers to instant wrinkle-smoothers, the Good Housekeeping Research Institute tested the 84 most promising ones both in the labs and with volunteers. The 10 gold and 11 silver winners are scientifically proven to work, and many winners are budget-friendly, under $30.

The scientists at the Good Housekeeping Research Institute evaluated products at all price points, from drugstore to prestige brands, performing laboratory tests, gathering scientific data, and receiving feedback from testers’ real life experience.  To determine the 10 winning products and 11 runners-up in 10 categories ranging in price from $10 to $475, before-and-after evaluations were conducted using state-of-the-art equipment, including:

  •  a Cutometer, which measures skin’s firmness
  • a Corneometer to analyze hydration
  • a Visia Skin Complexion Analyzer, which quantifies wrinkles, spots, and skin texture.

In all:

  •  349 products were screened and 84 were tested on 997 volunteers
  • 1,974 questionnaires were tallied
  • 3,630 before-and-after photos were taken
  • 4,080 Cutometer readings were taken
  • 6,720 Corneometer readings were taken

“Anti-aging claims are everywhere—in fact, since our last anti-aging skin-care awards three years ago, well over 300 products have launched,” says Rosemary Ellis, editor-in-chief of Good Housekeeping. “In the Good Housekeeping Research Institute, we have the in-house ability to evaluate products based on science and experimentation, so we make recommendations our readers can really trust. Our winners are backed by scientific testing and have literally been proven to work.”


Facial Moisturizer with SPF 30

  • Gold winner: Neutrogena Rapid Wrinkle Repair Moisturizer SPF 30, $22
  • Silver winner: RoC Multi Correxion Lift Anti-Gravity Day Moisturizer SPF 30, $29

Night Cream With Retinol

  • Gold winner: La Prairie Cellular Power Charge Night, $475
  • Silver winner: RoC Retinol Correxion Sensitive Night Cream, $23

Night Cream Without Retinol

  • Gold winner: Boots No7 Lift & Luminate Night Cream, $21
  • Silver winner: Vichy LiftActiv with Rhamnose Night, $50

 Eye Cream

  • Gold winner: AmorePacific Time Response Eye Renewal Crème, $260

Silver winners:

  • Perricone MD Hypoallergenic Firming Eye Cream, $65
  • Eau Thermale Avène Rétrinal Eyes Eye Contour Care, $44


  • Gold winner: Lancôme Visionnaire Advanced Skin Corrector, $89
  • Silver winner: Estée Lauder Perfectionist Wrinkle Lifting/Firming Serum, $69

Dark Spot-Fading Serum

  • Gold winner: Youth Code Dark Spot Correcting & Illuminating Serum Corrector, $25
  • Silver winner: Skin Medica Lytera Skin Brightening Complex, $125

 At-Home Peel

  • Gold winner: Philosophy The Microdelivery Triple-Acid Brightening Peel, $69
  • Silver winner: Murad Environmental Shield Intensive-C Radiance Peel, $49.50

 Instant-Wrinkle Smoothers

  • Gold winner: Skyn Iceland Angelica Line Smoother, $65
  • Silver winner: Dr. LeWinn by Kinerase Instant Dermal Wrinkle Filler, $25

 Lip Treatment

  • Gold  winner: Fresh Sugar Lip Treatment Advanced Therapy, $25
  • Silver winner: Veneffect Anti-Aging Lip Treatment, $85

 Body Lotion

  • Gold winner: Fresh Sugar Acai Age-Delay Body Cream, $65
  • Silver winner: Aveeno Positively Ageless Skin Strengthening Body Cream, $10

For the complete results of Good Housekeeping’s Anti-Aging Awards, visit http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-skin-awards.

Here’s a link to the winners, and the September issue of Good Housekeeping is on newsstands now!