What’s the common denominator with all these women pictured above.  That is besides famous, rich, beautiful and talented.   Yes, they’re all those things but something else as well.   

They all have a fragrance they claim to have created.   

Now I’m not saying that some of them aren’t truly involved with the creation of the fragrance, but most I really question.    It used to be once and a great while there would be a celebrity who not just endorsed, but claimed to have created a fragrance.  Now it seems like a new fragrance comes out weekly with this claim, with many more on the horizon about to appear.   And it’s not just the women, it’s the men as well.

Personally, I don’t mind celebrity spokespeople.  Take the lovely Kate Winslet for Tresor by Lancome.  They don’t make you believe she created the fragrance – they just want you to think that you too can be like Kate if you wear Tresor.   OK – I get that.   

Call me a skeptic,  but I don’t think that most people will purchase a fragrance because they think someone actually created it vs being the spokesperson for it.    I wonder what truly trained perfumers think of this trend.   It’s not only with fragrance I’m seeing this bothersome trend.  For example Cindy Crawford designing bedding and fabrics and furniture.   Really?  What does she have to do with designing all those things.   Does she really know the mechanics of how the pitch of a sofa is created better than trained actual furniture designers?   I don’t think so.  Had she created a clothing line, I might actually get it after she modeled clothes for years.

Tell me, what do you think.   Is it smelly business going on?