Last week I was invited to the launch of the new Yes to Naturally Smooth Lip Balm Collection. I got to meet Ido Leffler, founder of Yes to products.  You can see us on the Fab Over Forty Facebook page. It was great to hear his story of the philosophy behind Yes to, as I have seen the products in Target, but didn’t know much about them.  How could I not know that they are the 2nd largest natural brand of skincare in the US!? I must have been on another planet for awhile.

Today’s about the lip balm.  My new absolute favorite lip balm.  Seriously. Hands down a great lip balm and it’s only $2.99 – can’t beat that! The Yes to line is made with 95% natural ingredients and always have a fruit or vegetable in them.  There are 3 lip balms – Pomegranate, Grapefruit and Blueberry.  The Blueberry is currently exclusive to Target.   I like how moisturizing these are and only have a slight taste of the flavor in which they come in.  Pomegranate is the only one of the three with SPF – SPF 15 Broad Spectrum protection.

The Yes to Naturally Smooth Lip Balms are all 99% natural Petroleum, SLS and Paraben-free naturally!  These lip balms feel like a gloss only better because there’s absolutely no stickiness to them. They glide on so slick –  no tackiness or pull on the lips. The shape was redesigned into an oval shape. Ido wanted something that would fit in a pocket that didn’t have a bulge and so they wouldn’t roll off the table and they fit the shape of the lips better.  Let’s just say I confiscated all three flavors and am not sharing, I love these that much!

Another reason to love Yes to is that a portion of proceeds from every Yes to product goes toward the Yes to Seed Fund – giving kids fun and engaging ways to connect with Mother Nature and teaching them to lead healthier lifestyles.

Available at exclusive to Target starting Oct. 26th and yestocarrots.com  starting mid-October.