IT Cosmetics (Innovative Technology) has several new pieces added to their beauty line up that are definitely worth checking out. Their new No. 50 Serum Collagen Veil Anti-Aging Primer was developed with plastic surgeons and best described as “Baby skin in a bottle”. It’s made with 50+ hydrating anti-aging peptides, essential lipids rich oils, vitamins, extracts and botanicals and has been 5 years in the making and their claim is that there are “powerful, visible results in as little as 10 days”. I can tell you that this lotion-like serum goes on silky smooth and doesn’t feel oily or sticky in any way, just super soft and line diffusing instantly. It can be worn on the face, neck and yes, the under eye area, too, under makeup or as a moisturizer. Not only do I love the feel, but the versatility as well.This is paraben free, talc free, sulfate and cruelty free.
IT Tightline Full Lash Line & Length Mascara Primer is a product that was in a QVC Special Value that I have spoken about before, but still can’t get over it because it truly has a brush like no other mascara wand. It is the teeny tiniest wand ever! It’s about as thick as pencil lead, but it has a wow impact! 
Here are my “bare” eyes on top and bottom shows after using Tightline only. It’s meant to be a primer with peptides, collagen, proteins, biotin, nettle extract, green tea and jojoba. This tiny, skinny wand works great to really get at the base of the lash line and it creates a line alone the lash line – hence the name “tightline”. It separates and lenghens like crazy and that’s before topping it with another mascara. It’s paraben and fragrance free, too.
Are you a lip liner wearer? Raise your hands – a little higher, please. So you’re like me, sometimes “yes” most times “no”. Yes, they help to keep lipstick or gloss on longer but most days I ask is it worth the extra step? Well, with these YLBB “Your Lips But Better” Waterproof Lip Liner Stain it is worth it. I like how they do actually stain the lips so they stay put and can be worn alone. They have 7 new shades on the left is Nude Tan/Rich and right is Nude Light/Medium The opposite end of the pencil includes a sharpener for these creamy pencils. Brilliant. And the lip liners are made with vitamins A, C, E Acai, Green Tea and White Tea.
Another new addition to the line are these Vitality Lip Flush Butter Glosses. They are really quite hydrating and infused with lip-loving oils and butters that aren’t sticky or goopy or thick. They are really quite nice and creamy. Above and below are the shades Top – I Believe and Bottom – Pretty in Pink.
There are 7 new shades and these too are packed with anti-aging ingredients like vitamins A, C, E, Acai and green and white teas. These are addicting they’re so good!
In the top lip image I am wearing the Nude Light/Medium lip liner and Pretty in Pink gloss and the bottom I am wearing the Nude Tan/Rich lip liner with the I Believe gloss.
I truly love all these new products IT Cosmetics. IT Cosmetics are available at QVC.com and itcosmetics.com
Product was received for consideration of review. All opinions are my own and yours may vary.