Women over 40 beauty, Skincare, Fashion, Fitness and Lifestyle

Hourglass steps into the skincare business with a bang! Known for their cosmetics with natural ingredients and no harmful chemicals in their beauty, No. 28 Primer Serum is their first foray into skincare.

This richly concentrated oil blend not only prepares the skin for makeup, it also nurtures it with 28 rejuvenating ingredients (hence the name). There are 14 skin-softening essential oils and 10 lipid-rich plant oils and 4 vitamins.  Because it’s dual purpose of skincare and makeup primer, it works especially quick for the busy woman who doesn’t like a lot of products or steps in her beauty ritual. It’s so versatile it can even be used on the ends of your hair!

Tester P.P. said, “I like No. 28 Primer Serum not only for its dual purpose, but because it makes my skin feel incredibly soft. This oil absorbs quickly into my skin, but leaves it feeling soft and makes my makeup go on flawlessly.  I absolutely love how this makes my skin feel! At night I use this under my night cream and I’ve seen a positive change in my skin.  I will definitely buy this when it is gone.”

The product has already been embraced by some of Hollywood’s leading makeup artists. “No. 28 is my new go-to primer,” says celebrity artist Jenn Streicher. “You must feel it to believe it! I use it on all my clients, including Emily Blunt and Claire Danes. A pea size amount is all you need to create luminous skin and a perfect canvas for foundation.” Adds celebrity makeup artist Amy Nadine: “I love prepping my clients’ skin with No. 28 Primer Serum because it hydrates with an array of essential oils. I used it on Krysten Ritter for her recent Jimmy Kimmel appearance and her skin looked beautiful. I’ve also used No. 28 on Lauren Conrad and Rachel Bilson for press events. They all love it because it smells divine, feels like silk and it’s made without parabens.”

Available now at Sephora, Barneys, Bergdorfs and Space NK