This coming Friday, Oct. 19th, is Lancome Genifique Day. What exactly that entails is much deeper than the benefits you see on your skin from using Genifique. It goes to benefiting the children at St. Jude Children’s Research Hospital. Because on Friday, Oct. 19th, $7 from every in-store and online purchase of Lancome Genifique Youth Activating Concentrate and/or Genifique Eye Light-Pearl will go directly to St. Jude. (Here are my thoughts on the new Genifique Eye Light-Pearl.)
“Partnerships with organizations like Lancôme allow us to continue saving the lives of countless children around the world,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude was built on the belief that every child deserves to live a full and healthy life. The funds raised by Génifique Day and related activities throughout October help us to continue our pioneering research and treatment and ensure that no family ever pays St. Jude for anything.”
This is the third year for Genifique Day (formerly known as Gene’s Day) and the Lancome/St. Jude collaboration. If you don’t already know St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. St. Jude Children’s Research Hospital is celebrating it’s 50th year and has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children.
I was invited by Lancome, along with six other beauty editors, to attend a few days at St. Jude to learn about the organization and what they do and how donations make such a huge difference in the lives of children and their families. This experience was profoundly touching and awe-inspiring. We had the opportunity to tour the hospital, Target House – one of the housing complexes that many families live in while their child is being treated, to talk with a child going thru treatment along with her mom and hear their story and what St. Jude means to them and how it has benefit them. I’ll be sharing more this week of my experience there, here at the blog and my Fab Over Forty Facebook page, but in the meantime if you’d like to test Genifique go to your nearest Lancome counter and ask for a 7-day trial sample. Be sure to mark Oct. 19th down on your calendar. It’s a great way to make a difference.