I seem to be starting out the new year on a skincare roll! Well, I don’t think there is a better way to start the new year than to make it a priority to take good care of your skin. I promise, I will soon talk other beauty too!
Avon’s latest edition in their ANEW line is called Platinum, available in a cleanser, night cream and serum. This particular version of ANEW is aimed toward woman around 60 and beyond. I like that, because like women who have reached 40+ we have different needs than we did with our skincare when we were in our 20′s and 30′s. We don’t stop aging at 40, so our skincare needs can change too, once we’re in our 50′s, 60′s and beyond.
Avon ANEW Platinum is said by the company to boost the production of paxillin by 60%. Paxillin is an important protein found to retain the full, expanded shape of youthful skin cells. Avon sent me the serum and night cream to test, but since I was backlogged in my skincare testing, I forwarded this on to Marian, who tested it for me. Here’s what Marian had to say:
“I received the Avon ANEW Platinum products and have been amazingly surprised how my skin has changed. I guess it feels more youthful for a 56 year old. I had really dry skin and was always adding moisturizers during the day, I no longer have to do that..I will remain loyal to these products.
The night cream is not a heavy cream, but has a great smooth texture when applying. My face feels firmer, softer and more moisturized, but not over moisturized. I feel I know my skin is benefiting. Now I only have to find a great foundation!”