The “Hello Beautiful!” 5 Piece Anti-Aging Color Collection was inspired by the belief that you should look at yourself every day and say “Hello Beautiful” and really feel it and believe it! What a great philosophy and one that we should all truly practice.
The first time I tried IT Cosmetics was a few years ago when I was at the Redbook Magazine product testing event. My luggage had been lost and I had nothing with me and the lovely women at Redbook offered me to keep some of the products. I walked away that day with a few things from IT Cosmetics and loved them! Founded by Jamie Kern Lima, she created the line because in her former life as a news anchor she suffered from rosacea and wanted to have beautiful skin. IT Cosmetics works with plastic surgeons to infuse cutting edge technology into high performance, wearable cosmetics.
Included in this kit that I’ve been using are the Heavenly Luxe Buffing Airbrush Foundation Brush (their brushes are the softest, most amazing brushes your skin will ever feel and this one has over 80,000 luxe hairs) and the Celebration Foundation in a compact. The powder foundation does come with a sponge applicator, but using the brush in a swirling motion is best. The foundation is rich in peptides, hydrolyzed collagen, silk, anti-oxidants, grapeseed, olive, hyaluronic acid, rose, aloe, niacin and vitamans A, C and E. I like how easy this goes on and leaves the skin looking flawless. You have your choice of 5 shades, Fair, Light, Medium, Tan or Rich.
Then there are a few new pieces too. One of the is the new Tightline Full Lash Length Black Mascara Primer. This is the tiniest, most fine mascara wand I have ever seen! It really lets you get the lashes right at the root like no other and it doesn’t claim this, but it actually worked in curling my lashes. I think because you can get right to the root. then it separates and lengthens the lashes like crazy! Top that with the Hello Lashes 5-in-1 Mascara. This unique brush is to be used horizontally first and then go over the lashes vertically with the ball end, giving the lashes volume and lift.
Lastly, the collection has the new Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick. It looks clear in the stick, but when applied to the skin it brings out a natural flush color. It’s moisturizing to the lips and cheeks.
On Monday, March 18th only, IT Cosmetics will have a special price for the Hello Beautiful 5 Pc Anti-Aging Color Collection on QVC. Regularly the price of this 5 piece collection is $155. It will be available all day, but featured at midnight, 10 a.m. and 6:00 p.m. EST. Be sure to check it out!



